About us

Driver-first approach
to protection.

Bridging the gap between protection and affordability.

Born from real-world insight and industry experience, EquityPro gives your customers a practical way to protect their vehicles without stretching their budget. With smaller, manageable biweekly payments, customers can stay current on their loan obligations while gradually building VSC eligibility. To further enhance the value, ID theft protection is included at no additional cost.

Built for real-world customers

and real dealership results.

EquityPro creates new opportunities for customers and dealers alike. For drivers, it’s a way forward.
For your dealership, it’s a smarter path to higher performance.

Helps more

customers afford


protection.

Strengthens value
at the point of sale.

Increases
VSC acceptance.

Enhances
customer satisfaction
and loyalty.