Solve the
affordability problem
Equity Pro helps dealers make protection products easier to sell by turning part of the deal into store credit the customer can use immediately. Instead of paying more out of pocket, the customer uses available credit to add coverage right in the deal.
Sell more in just a few steps
Step 1
Unlock store credits
Weekly or biweekly payment structures create real savings in the deal, which then appear as available store credit the customer can use.
Step 2
Choose the products
As products are added, the credit is applied instantly, turning those savings into protection without any upfront cost for the customer.
Step 3
Close the deal
Increase PVR by adding products using available credit, with no cash resistance during the customer deal process today.
Available through EquityPro activation with PaymentShield Plus
In action:
How principal savings fund protection
The APR tier determines how much of principal savings activates protection coverage.
Select an APR tier to see the protection savings for that rate.
Protection that scales
with your APR
Lower APR means more savings available for protection.
Turn loan savings
into store credit
Equity Pro converts part of the deal into store credit your customer can use immediately for protection products.
The customer sees a clear store credit balance on the deal. As products are added, that credit is applied and the balance goes down, shown through a simple progress bar. There’s no extra out-of-pocket conversation. The customer is simply using available credit to add protection.
One payment,
multiple benefits
Fuel your growth with smarter F&I while offering customers an unrivalled loan acceleration solution.
Smarter revenue
Built-in loan acceleration
Stronger loyalty
Flexible integration
Smarter revenue
Use principal savings, not pressure, to drive results.
- Increase PVR without added risk
- Improve conversion by funding protection through savings
- Drive results without raising monthly payments
Built-in loan acceleration
Change how customers pay. Everything else follows.
Weekly or biweekly payments aligned with paydays
Faster payoff and lower total interest
Principal savings applied toward protection
Stronger loyalty
Reach customers who need the most protection and keep them coming back.
Deliver coverage without overselling or payment shock
Enable protection for customers who previously could not afford it
Build trust early and turn first-time buyers into repeat customers
Flexible integration
Fits into your workflow from day one.
No upfront customer cost
Quick and seamless integration with VFI
One structure across the full sales journey
Smarter revenue
Use principal savings, not
pressure, to drive results.
- Increase PVR without added risk
- Improve conversion by funding protection through savings
- Drive results without raising
monthly payments
Get to know
EquityPro better.
Request a guided walkthrough of how EquityPro works, the structure behind it, and why dealers are adopting this approach.
